Traditionally, society forces us to choose between working at home for ourselves or working at an office for a company. If we work at a traditional 9 to 5 company job, we get community and structure, but lose freedom and the ability to control our own lives. If we work for ourselves at home, we gain independence but suffer loneliness and bad habits from not being surrounded by a work community. Coworking is a solution to this problem.
Brad Neuberg, first person to use the term “Coworking” and founder of first coworking space (The Spiral Muse in San Fransisco).